Guerrilla Marketing takes consumers by surprise, makes an indelible impression, and pops up where and when people least expect it. Guerrilla marketers are able to make a lasting impression without spending a lot of their marketing budget by being a little clever and more unpredictable than their competition. With the artful use of imagination mixed with hard work, you can maximize your marketing and reach your target audience. Guerrilla marketing is all about efficiency, but that doesn’t always mean spending less. The real investment here is the time and sweat spent understanding the needs of your customers and coming up with creative ways of communicating the value you offer. Here are some killer guerrilla marketing tips for your business, large or small.
Offering free information is a relatively inexpensive way to build and keep relationships with your customers. For example, if you have a restaurant, offer free tastings on the weekend. You might also consider offering seminars on wine and food pairings–the perfect segue for selling both.
Youth groups, churches, community organizations and special interest groups are hungry for speakers. Answer all questions directly and soft sell what your company can offer. If you can’t help, direct the person to a competitor who can. Your honesty will astound.
Own a nursery? Write about seasonal plantings, low-maintenance landscaping, and how to keep your garden green. The local paper won’t pay, but it will give you a one-sentence signer at the end of the column. Plus, your customers will see that you are involved and care about the community.
Tucking fliers under windshield wipers is annoying. A better trick: stuff business cards into industry related books at the library. One company providing investigative services to law firms slipped its cards into law books at the courthouse library. Attorneys and paralegals assumed that other firms used the company, upping its credibility.
If there’s one thing that will showcase your skills, writing tutorials is it. The benefits for writing tutorials are that you get to show potential clients you know so much about your business that you can, literally, “write the book” on it. It’s ok to boast your knowledge a little bit – and best of all, it only costs you time.
There’s a lot of talk about building relationships within your industry, but you should also step out of your niche and find friends elsewhere. The benefit is that you can help them help you, and you’re not competing with them for clients. Think outside the box and get some business cards from people you normally wouldn’t talk to – it’ll definitely pay off.
Doing this shouldn’t be about you, but should be about a special cause that you’d like to raise money for. However, the promotion from having your name side by side with the benefit could do really well for your business and also show your local community that you’re a business that cares about others. Plus, people attending the event will remember your interest in their cause.
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