Your iPhone, iPad, or other smartphone device can be a wealth of information about the mining industry. From news on the mining industry to mining environments, these apps are some of the most useful apps we found. The Mining News from Mining.com • The Mining News app from Mining.com provides up-to-date mining, silver and gold news for the iPhone or iPod Touch. Coverage includes precious metals, commentary, mining education, and suppliers and equipment. Find current news on mining company activities and market information, including...
read moreThe continued increase of the price of gold has been fueled by a number of new operations increasing production, with a significant contribution from the Australian market. Additional growth in Argentina and Mexico were also positive, offsetting the decline in production by Russia, Peru, and Indonesia. However, production in Indonesia saw increases of over 50% in recent years, keeping long term market investments stable for investors. Investment options are varied, and benefit different types of investors with different financial goals. While...
read moreThe mining industry has been hesitant in the past to dive into the realm of social media. Challenges already faced in traditional marketing can be magnified in this unknown, relatively new strategy. These companies must adhere to strict industry standards, and the penalty for not following the rules can be heavy fines and even deregulation, not to mention breaking the trust built through relationships with clients. However, the same rules that apply to traditional marketing — press releases, reports, and catalogs — also apply to...
read moreIn a recent survey, consumers were asked what makes them a repeat customer of a company, and what aspects of a transaction they had been unhappy with in the past. The answer was the same for both questions- customer service. This is an often neglected, essential component of achieving repeat business. An unhappy customer tells far more people about their transaction then a satisfied customer does, resulting in lost revenue and a negative impact on your bottom line. One of the best features about social media is the ability to connect with...
read moreSocial media is all about connecting. In the face of such a new and already changing industry, how do you make sure your updates are resonating with your intended audience? Many referrals for financial analysts and investment advisors come from people they know or by word of mouth. Since many people purchase investment products or update their financial planning during milestones, connecting with your audience during this time of their life allows you to provide materials or answer questions they might have about your products or services....
read moreWith massive growth expected in Canada’s mining sector, the 2012 Federal Budget provides incentives and opportunities for growth to this industry, which has long been recognized as a global leader. Strong commodity prices driven by growing demand has been creating opportunities for new mine development and major mine expansions. Traditional industries, like mining and forestry, continue to sustain the economy and provide jobs in many areas of the country. With this year’s budget implementations, the mining industry will benefit...
read moreSocial media is everywhere. Companies both large and small advertise their Facebook and Twitter accounts as a way to attract customers with current, up to the minute updates. Businesses love this easy and inexpensive way to speak to their consumers, and consumers love having on demand information at their fingertips. It also helps solve an age old conundrum by sales managers and marketers; how to obtain and retain consumer contact info. It’s as easy as having your clients sign up or “like” your Facebook page, or follow your Twitter...
read moreHaving a great website or online presence is a big part of marketing and communication strategies these days. Most users land on your web page through 3 main traffic sources. 1. Direct Traffic (i.e. web url www.example.com) 2. Search Engine Traffic (i.e. Google search) 3. Referral Traffic (i.e. a link from another source to your website) Knowing how to increase your opportunities with each of these traffic sources will increase your online presence. The more unique visitors, the better the opportunity to share your companies product or...
read moreThe 2012 Vancouver Cambridge House Resource Investment conference and the AMEBC Mineral Exploration Round up, have officially come and gone. It was a great week of mining and it is good to see positive outlooks coming from the industry. The world economies are still volatile and Europe is still working out their issues; but the one thing that we can all be sure of is that the world is going to continue going around and people will continue to consume. Thank you to all of the companies who shared their interesting projects and stories. We look...
read moreWith the market volatility of 2011 officially behind us, it will be interesting to hear what is in store for 2012. The Cambridge House Vancouver Resource Investment Conference is one of the world’s largest gatherings of mining companies and resource experts, especially in the junior exploration sector. OREFRONT will be in attendance and looking forward to hearing updates on several projects we are following. Please click here to visit the Cambridge House website. Details about the Vancouver Conference is below. January 22-23,...
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